What is the difference between tagline and tagline?

The main difference between tagline and tagline is that taglines can change frequently while taglines are more permanent.

Slogans and taglines are short, catchy sentences that represent a company or company. Although most of us use these two words interchangeably, there is a slight difference between a tagline and a tagline. A tagline is a short phrase or phrase that communicates the features or benefits of the company or its products and services . A slogan is a short, memorable phrase that is representative of the brand and acts as a brand trigger.

Key areas covered

1. What is a slogan - definition, characteristics, examples 2. What is a slogan - definition, characteristics, examples 3. What is the difference between slogan and slogan is - comparison of key differences

key terms

Brand, tagline, tagline

Difference Between Slogan and Slogan - Comparative Summary

What is a slogan

A tagline is a short, eye-catching phrase that companies use in advertising or promotions. A slogan can communicate a company's mission and what it stands for. It can describe a product and service and tell consumers what the company is doing and why. It can also describe why consumers should choose that particular product or service. A slogan is like a motto. It's short and attractive.

Examples of slogans

MasterCard - “There are things that money cannot buy. There is a MasterCard for everything else. "

De Beers - "A diamond is forever"

M&M - "Melts in your mouth, not in your hands"

Dollar Shave Club - “Shave time. Shave money. "

Nike - "Inspiration and innovation for every athlete in the world."

Slogan and Slogan - Difference

A company can have different slogans for different products. When a company introduces new products, it can launch new product campaigns with its own slogans. In addition, a tagline is more of a temporary nature than a tagline. Slogans can often be changed to emphasize certain aspects of products and services. For example, look at the following list of slogans for Coca-Cola from 1993 to 2009.

  • 1993 - Always Coca-Cola
  • 2000 - Coca-Cola. Enjoy
  • 2001 - Life tastes good
  • 2003 - Coca-Cola ... Real
  • 2005 - Make It Real
  • 2006 - The Coke Side of Life
  • 2009 - open happiness

What's a slogan?

A slogan is a short and crisp phrase that represents a brand. It's almost like a verbal logo. A tagline doesn't necessarily tell consumers why they should use a product or service. They also do not contain the features or advantages of a phrase. But they act as brand triggers. When people see or hear these words (slogan), they automatically associate the brand to which they belong. Slogans are very useful in brand building.

Examples of keywords

McDonald - "I love it"

KFC - "fingers lick well"

Nike just do it "

L'Oréal - "Because you are worth it"

Apple - "think differently"

Kit Kat - "Take a break, take a Kit Kat"

Slogan vs. tagline

Repetition makes a slogan popular and representative of a brand. Some of the examples above are just longstanding slogans that have become slogans because of their popularity. A company can change its tagline, but it is not recommended unless there is a very good reason to change.

Difference between tagline and tagline

definition

A tagline is a short and memorable phrase or phrase that communicates the features or benefits of the company or its products and services. A slogan is a short and snappy phrase that represents a brand and functions as a verbal logo.

Use

Slogans can communicate a company's mission, what it stands for, and the features and benefits of the products and services offered. Taglines, on the other hand, do not describe the company, product or service. However, slogans can act as brand triggers.

Change

While slogans can change, slogans are more permanent.

diploma

A tagline is a short phrase or phrase that communicates the features or benefits of the company or product, while a tagline is a short, memorable phrase that represents the brand and acts as a brand trigger. The main difference between tagline and tagline is that taglines can change frequently while taglines are more permanent.

Reference:

1st helmsman, Lindsay Kolowich. “ 26 companies with really catchy slogans and brand slogans .” HubSpot blog. 2. " History of Coca-Cola Advertising Slogans - News and Articles ." The Coca Cola Company.

Image courtesy:

1. “ Open Happiness ” by The Coca-Cola Company - (Public Domain) via Commons Wikimedia2. “ Kentucky Fried Chicken Japan ケ ン タ ッ キ ー フ ラ イ ド チ キ ン It's so refreshingly good ” By Majiscup Paper Cup 紙 コ ッ(CC BY-NC-ND 2.0) via Flickr

About the author: Hasa

Hasa holds a BA in English, French and Translation Studies. She is currently reading for a Masters in English. Her areas of interest include literature, language, linguistics and also food.