What is the Difference Between CPA and Affiliate Marketing?

The main difference between CPA and affiliate marketing is the result and the payment. In CPA marketing, the affiliate partner is paid for a specific action, while in affiliate marketing, the affiliate partner is usually paid for a sale.

Both CPA marketing and affiliate marketing are online marketing models where you can make money promoting a company's products or services. In fact, CPA is a type of affiliate marketing.

Key areas covered

1. What is Affiliate Marketing - Definition, Features, Process 2. What is CPA Marketing - Definition, Features 3. Difference Between CPA and Affiliate Marketing - Main Differences Comparison

key terms

Affiliate Marketing, CPA Marketing Difference Between Intelligent and Intellectual - Comparative Summary

What is Affiliate Marketing?

Affiliate marketing is a type of online marketing where you earn a commission by promoting another person / company's product or service. In this type of marketing, one person shares a link to another person's products or promotes that product on their website, blog, or social media. If the visitors to this website visit the product page and buy this product, the affiliate partner will also receive a commission. In general, the expected outcome of an affiliate link is a sale. In fact, we can describe affiliate marketing as a cost-per-sale model.

CPA Marketing vs. Affiliate Marketing

There are many affiliate programs that affiliate partners can join. Affiliate programs are basically online platforms that allow affiliates to connect to online merchant websites ( marketplaces like Amazon ). In fact, most of these programs are free to join.

This is how affiliate marketing works

  1. First, the partner displays an ad or link for another person / company's product or service on his / her website, blog or social network.
  2. A visitor clicks that unique link or ad and goes to the website that sells the product.
  3. Then that visitor makes a purchase.
  4. The affiliate network records the transaction.
  5. The product owner confirms the purchase.
  6. The affiliate receives a commission.

The commission rates in affiliate marketing vary depending on the merchant website and offer. Some affiliate marketing programs also offer a flat rate per sale, not a percentage.

What is CPA Marketing?

CPA stands for cost-per-action . CPA marketing is an online advertising model where publishers (the advertised website or blog) are paid for an action that is carried out as a direct result of their marketing. With cost-per-action, the action doesn't have to be a sale - it can be a click, filling out a form, or registering. Because CPA allows payment without a single sale, many people are interested in this advertising model. Because of their high popularity, CPA networks usually have strict guidelines for adding newcomers to their network. CPA and Affiliate Marketing Differences

Although CPA is a type of affiliate marketing, there is a distinct difference between the two. In affiliate marketing, the publisher (affiliate) is usually paid for a sale, but in CPA marketing, publishers earn when a visitor completes a certain promotion.

Difference Between CPA and Affiliate Marketing

definition

CPA marketing is an online advertising model where publishers are paid for an action that is carried out as a direct result of their marketing. Affiliate marketing is a type of online marketing where affiliate partners earn a commission by promoting another person / company's product or service.

Result

In CPA marketing, the affiliate partner is paid for a specific action like registration, click or website visit, while in affiliate marketing the affiliate partner is usually paid for a sale.

sales

While affiliate marketing is based on sales, CPA doesn't rely on sales.

payment

Compared to affiliate marketing, CPA marketing pays off less.

diploma

The main difference between CPA and affiliate marketing is that CPA marketing stands for cost-per-action and involves paying for certain actions like clicks, app installs and lead generation, while affiliate marketing is cost-per-sale -Model is.

Reference:

1. " Affiliate Marketing Made Easy: A Step-by-Step Guide ." Neil Patel.2. " What are cost-per-action (CPA)? - Definition, information . ”Marketing terms.

Image courtesy:

1. " Werbung-Marketing-Megaphon-6193774 " (CC0) via Pixabay " PPC-Marketing-Click-Advertiser-pro-4105994 " (CC0) via Pixabay

About the author: Hasa

Hasa holds a BA in English, French and Translation Studies. She is currently reading for a Masters in English. Her areas of interest include literature, language, linguistics and also food.